Call it the Busch Pole Award: Busch back as official beer of NASCAR
By Dustin Long | Mar 14, 2018, 9:33 AM EDT
Anheuser-Busch is back with its Busch brand as the sponsor of the Cup pole award, NASCAR announced Wednesday.
Anheuser-Busch first sponsored the pole award in 1978 with its Busch brand. From 1998-2007, Anheuser-Busch’s Budweiser brand sponsored the pole award. Coors Light was the award’s presenting sponsor from 2008-17.
The Busch Pole Award will be presented Friday at Auto Club Speedway.
Busch, which sponsors Kevin Harvick’s car at Stewart-Haas Racing, also becomes the official beer of NASCAR as part of its multi-year agreement.
“We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans,” said Chelsea Phillips, Vice President, Value and Beyond Beer brands, Anheuser-Busch, in a statement. “Returning as the official beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day.”
http://nascar.nbcsports.com/2018/03/14/ ... of-nascar/
Busch Beer To Sponsor Cup Pole Award
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Re: Busch Beer To Sponsor Cup Pole Award
Oh man! I can remember Busch and Budweiser being involved in all kinds of racing since I was 7 or 8 years old. They sponsor Kevin and have never really stepped away from motorsports. Great call y'all!
Let the Next Generation Emerge!