LOWES GOES.............

[Annalee]

Lowe’s will not return as Jimmie Johnson’s sponsor in 2019
By Dustin LongMar 14, 2018, 4:08 PM EDT
2 Comments
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Hendrick Motorsports announced Wednesday that Lowe’s will not return to sponsor the No. 48 team and Jimmie Johnson after this season. Lowe’s, along with its vendors, are to be the primary sponsor on Johnson’s car for all 38 races this year (36 points races, two non-points events).

“Working with Hendrick Motorsports, Jimmie, Chad (Knaus) and the entire No. 48 team has been an incredible journey,” said Michael P. McDermott, Lowe’s chief customer officer, in a statement. “Rick Hendrick and his organization have been exceptional partners, and we could not have asked for more from Jimmie – a consummate champion and an incredible representative for our brand and his sport.

“The No. 48 team is a valuable property and has been an integral part of building the Lowe’s brand, which makes today’s decision difficult as we now look to invest in other strategic initiatives. Although we are evolving our strategy, there’s no question that being a part of seven championships and many history-making moments has been valuable for Lowe’s.”

A spokesperson for Lowe’s told NBC Sports that the company will not be sponsoring any other Cup team or NASCAR after the 2018 season.

Said car owner Rick Hendrick in a statement: “We are so appreciative of everyone at Lowe’s. They have been amazing partners. With seven championships, this program has delivered far beyond what anyone could have imagined. It goes without saying that we will fully support Lowe’s and our program together in 2018 as we pursue another championship. The success of the relationship has been unbelievable.”

[jwheels14]

The empty seats and dropping t.v. ratings over the last 5 years or so is starting to take its toll on the sponsors. They have to reevaluate where they spend and how much they spend. Nascar has tried band-aid fixes trying to reduce costs (air guns less guys over the wall ect.) for the teams but it might too little to late.

[Annalee]

Lowes laid of over 1,000 employees in The Charlotte- Mooresvile area, and those employees were not happy about losing their jobs and Lowes paying an exorbitant amount of money to Hendricks to sponsor Jimmies car....They were not happy is an understatement.....

[alenigma]

Is Lowes gonna do like Toysrus? Completely fail?